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Event Sponsor

If your business needs to reach an affluent, educated audience, consider underwriting on WUKY. No hype, no jingles, no irritating announcers--just delivery of your 15-second message to an ever-increasing audience in Central Kentucky. Underwriting offers businesses the opportunity to:

Increase Name Awareness: Public radio listeners say that a company's support of public radio has a positive influence on their decision to purchase that company's product or service. More than one local business person has said that customers actually thank them for supporting public radio.

Present a Positive Image: Public radio listeners hold a more positive image of companies that support public radio.

Select Target Markets: The variety of programming on WUKY allows program underwriters to reach specific audiences.

Communicate Corporate Values: The association of your business with quality public radio programming builds good will and positions your business as a company with a conscience.

Enhance a Professional Image: The uncluttered, non-commercial format of underwriting allows you to expose your business name in an unquestionably ethical and non-promotional manner.

If you think "Nobody listens to public radio..." Check this out!

  • Over 47,000 listeners tune into WUKY at least once in an average week. These listeners spend an average of 7.5 hours listening to the station each week. WUKY listeners are loyal!

  • 48.5% of WUKY listeners make the station their first choice (that is, they listened to the station longer than to any other station), while 21.4% made the station their second choice.

  • In the metro counties, WUKY reaches a weekly cumulative audience of 18,700 adults between the ages of 25 and 54 19,700 adults 35+ during drive time

    (6:00 — 10:00 a.m. & 3:00—7:00 p.m.).

(Source: Arbitron/Radio Research Consortium, Spring, 1997)


Let Marketing/Development Director Gail Bennett tell you more about how UK Public Radio can work for you and your business.

Call her at (859) 257-7049.

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Last modified 2007-01-15 11:39 AM